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My name is Shimrit Elisar and I am the author of Everyone's Guide to Online Dating ,
the UK's first online dating book. This is where I write about the online dating industry, rant about relationships and also offer tips and advice to the general Internet dating population.
If you're new to online dating, feel free to check out my introductory online dating advice.

Archive for March 12th, 2007

More about compatibility testing

Following on from my earlier post, I just came across an interesting discussion on reddit talking about personality testing, horoscopes, etc.. I think it illustrates my points quite well. Here is what someone got as his profile, without actually answering any questions:

You have a need for other people to like and admire you, and yet you tend to be critical of yourself. While you have some personality weaknesses you are generally able to compensate for them.

You have considerable unused capacity that you have not turned to your advantage. Disciplined and self-controlled on the outside, you tend to be worrisome and insecure on the inside. At times you have serious doubts as to whether you have made the right decision or done the right thing.

You prefer a certain amount of change and variety and become dissatisfied when hemmed in by restrictions and limitations. You also pride yourself as an independent thinker; and do not accept others’ statements without satisfactory proof. But you have found it unwise to be too frank in revealing yourself to others.

At times you are extroverted, affable, and sociable, while at other times you are introverted, wary, and reserved. Some of your aspirations tend to be rather unrealistic.

Is there anyone out there who could not see themselves in that?

This is obviously quite an extreme example of a bad personality test, but it does show how easy it is to fool people into believing you actually know something about them.

Add comment March 12th, 2007

Sex Sex Sex

So the market is levelling out in the US, what are you gonna do about it? Apparently, you go back to the very roots of marketing and talk about sex sex and more sex. So first we had the whole female orgasm brainscan email thing from chemistry.com, then lavalife decided to go even further and talk about male orgasms in a poll that just reeks of PR stuntness (Not that I’m saying they faked the results or anything. I mean, that’s as unlikely as men faking orgasms, right? Oh wait…). Today, my Google news alert delivered me this. What next??? Dare I even ask?

Luckily, the UK market is still going strong, but I do have an idea for a new spokesperson in case business goes slow and we need to uhh… pump it up a bit…

Add comment March 12th, 2007



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