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My name is Shimrit and this is my online dating blog. My professional involvement with the online dating world began in 2005, when I started working  for the UK’s highest grossing online dating company (at the time), Allegran as a moderator / customer service agent. Allegran ran a whole portfolio of successful dating sites, including Loopylove, Pocado, Girlsdateforfree, datingforparents, DreamsDiscovered.

As part of my job,  I looked at literally thousands of dating profiles on a daily basis and helped users with matters ranging from how to write a good first message to whether or not they should bring flowers to the first date (spoiler: no). I then became the company’s marketing manager, created part of the DreamsDiscovered relationship compatibility system (the thing that lets the site decide what matches to send you) and learned a whole lot more about the industry.

Then I wrote the UK’s first ever online dating guide, Everyone’s Guide to Online Dating, published in the UK (and elsewhere) by How To Books in 2007.

I have 20 years’ experience of Internet social platforms. It actually predates the invention of the Web itself, as I was one of the first women to use IRC, the Internet’s first international chat platform. While using it, I became, I believe, one of the first online daters.

Everyone’s Guide to Online Dating, was the first online dating guide to be written specifically for the UK market. It’s still out there, but as I rather foolishly went with the first publisher that said yes, I’m not really in control of it anymore and it’s not been updated in years. This blog grew out of the book, originally seen as a way to promote it. Nowadays it is far more up to date and active than the book itself. While I also write about other things, I’m still involved with the online dating scene and usually take the time to comment on stuff that’s going on or share info and deals that come my way. Occasionally I get guest writers in to add to the site. Hopefully, at some point there will be regular staff writers.


Very important disclaimer: This is a personal page for me and my book. It is in no way meant to represent the opnions of How To Books, Allegran Limited and any other people or companies I am in any way connected to now, in the past or in the future.

I am available for interviews, commentary and journalistic work covering all aspects of online dating. Feel free to email me at: shimrit@onlinedatingbook.co.uk

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