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My name is Shimrit Elisar and I am a writer and journalist who used to work for the UK’s busiest online dating network, then owned by a company called Allegran (later bought by the Daily Mail, who drove it to the ground until it was sold at least twice more, but that’s an entirely different story).

I wrote a book, Everyone’s Guide to Online Dating, teaching people how to make the best of the Internet dating world, which was all pretty new and confusing to the vast majority of people back then (actually, it’s pretty confusing for many people now, too!). I based this on my work as a moderator / customer service agent for Allegran’s 6 dating sites (Loopylove, Pocado, Girlsdateforfree, datingforparents, DreamsDiscovered and a flirting site I now forget) where I looked at many thousands of dating profiles on a daily basis and helped users with matters ranging from how to write a good first message to whether or not they should bring flowers to the first date. I then became the company’s marketing manager and learned a whole lot more about the industry, some of which also ended up in the book.

I have 20 years’ experience of Internet social platforms. It actually predates the invention of the Web itself, as I was one of the first women to use IRC, the Internet’s first international chat platform. While using it, I became, I believe, one of the first online daters.

Everyone’s Guide to Online Dating, was the first online dating guide to be written specifically for the UK market. It’s still out there, but as I rather foolishly went with the first publisher that said yes, I’m not really in control of it anymore and it’s not been updated in years. This blog grew out of the book, originally seen as a way to promote it. Nowadays it is far more up to date and active than the book itself. While I also write about other things nowadays, I’m still involved with the online dating scene and occasionally take the time to comment on stuff that’s going on or share info and deals that come my way. Occasionally I get guest writers in to add to the site. Hopefully, at some point there will be regular staff writers.


Very important disclaimer: This is a personal page for me and my book. It is in no way meant to represent the opnions of How To Books, Allegran Limited and any other people or companies I am in any way connected to now, in the past or in the future.

I am available for interviews, commentary and journalistic work covering all aspects of online dating. Feel free to email me at: shimrit@onlinedatingbook.co.uk