This ZombieHarmony dating site linkbait made me laugh rather a lot. I’m sure it’s gotten its fair share of links from bloggers all over the place. Great idea, well made and bound to interest the type of people likely to have a blog and a nice social media presence. It’s difficult to get a dating […]
If you’re looking for online dating content for your site, I am currently available for writing services. I offer 100% original, quality content that’s guaranteed not to have been published elsewhere. As you may know, unique content is king on the Internet, especially for competitive industries such as online dating. Quality content will help your […]
If you own a dating site and want to run an ad campaign that will get you actual, immediate results (i.e. people signing up to your site) as opposed to branding, you’re far better off running an ad campaign online rather than offline. Online, the people you are trying to sell your services to are only a few clicks away from your site and everything is trackable, allowing you to see exactly how your campaign is performing. Online banners are interactive, giving you more options to play with compared to , say, a newspaper ad. This is not always good, though, as it seems to make some advertisers and designers lose their heads and forget the whole purpose of this exercise (i.e. getting people to sign up to the site). Manyof the world’s biggest dating sites got big not because of branding but because of direct marketing campaigns designed to bring in as many customers as possible. Direct marketing is everything branding isn’t and people who come from one discipline often find it very hard to get into the mindset. I sometimes look at other people’s campaigns and think to myself “there is no way that site is making any money from this campaign”. My campaigns, on the other hand, generally worked 🙂
Here are a few things I learned while marketing 5 of the UK’s busiest dating sites in this particular way:
There is a fine line between creating a newsworthy, attention-grabbing publicity pieces and making your press release seem too unlikely to be true. Dating, love, sex, relationships: they are all hot topics that can forever be used to get journalists interested. We all know that many tabloids don’t bother checking their facts, but even the […]
With online dating getting so competitive, it’s getting harder and harder for sites to stand out and get noticed. Companies resort to all kinds of silly and nasty tricks to get media attention, which always amazes me. Why do people go to all that trouble when any decent-sized dating site already has a readily available massive PR resource just waiting to be used?
In my quest for discovering new and exciting dating industry-related blogs, I recently came across Netchoice, who may be very US-centric, but seem to have a lot of good thing to say. This piece about True.com has gotten me thinking about the ethics of marketing a dating service. After all, people may be buying a subscription, but what we’re actually promising them are answers to their most intimate hopes and dreams. Sure, we all use phrases such as “get a date” and “find your soulmate” when we can’t actually guarantee all our customers will, but surely there’s a line that shouldn’t be crossed when it comes to actually lying to your customers?
* That’s the London Underground, for you non-Brits Just saw this ad today for Indian website, Shaadi.com: Crappy pic, I know, but I didn’t have a proper camera on me. Click on the image for the bigger version. It’s a bit unclear in the pic, but the woman is said to be a model into […]