Great viral marketing from Mingle2

This ZombieHarmony dating site linkbait made me laugh rather a lot. I’m sure it’s gotten its fair share of links from bloggers all over the place.

Great idea, well made and bound to interest the type of people likely to have a blog and a nice social media presence.

It’s difficult to get a dating site to stand out nowadays but some sites do well at getting viral content to do the job for them. OKcupid did it well with their thousands of quizzes and mingle2 are obviously doing something right too. Anyone seen any other good ones lately?

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When worlds collide

*** Please note, the website below no longer works. I had a look to see if there are any others and found this one, which claims to be free to use (and I just love the front page image!). In the UK,, the chic international urban dating site, were recently offering poker night singles’s events in London, in conjunction with PKR Casino. They do weekly online poker nights for registered Lovestruck members on the PKR site, which I *think* are open to Lovestruck users from all over the world. The site is free to use in many cities, but not in others (though there is a free trial going on at the moment in those, including the London one)***

I don’t normally pick up on other people’s press releases when they’re advertising new sites unless I have a specific point to make about their workmanship (see earlier post), but this one made me laugh so much when I saw the headline in Google News, I had to blog it:

Poker-Online-Dating ( launches its new and exciting free dating site for online poker players. It matches poker players together from around the world who are looking for true love. Our site provides a safe environment where people of similar interests and hobbies can meet. Imagine meeting someone online who loves playing poker as much as you. You can discuss the latest poker tournaments you’ve entered, your best poker hands, or your highest winnings without boring your date. Even better, your date understands you!

(and the rest)

Of all the niche fusion ideas in the world this one’s right up there with the Korean Pizza.

“Are you ready to combine online poker with online dating?”

I’m not sure I am, really!

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3D dating or pure escapism?

In a recent article in Wired Magazine, Regina Lynn talked about her experience of dating in 3D virtual worlds like Second life and why she found the experience preferable to standard online dating.

She said:

If I’m going to get involved online, I’d rather meet people in a 3-D virtual environment. The avatars they wear and the environments they build tell me more about them than their online dating profiles.

While I agree that standard online dating has a lot of issues, the thought of dating in Second Life as it is now, fills me with actual dread. Back when I was a teenager using text-only chat in the early days of the Internet, I met quite a few people online and the thing that most hit me was how easy it is to build up a completely false mental view of someone from the way they conduct themselves online. More often than not, the people were completely different in real life. I’ve met many people whose majestic online presence painted a picture of confident, funny and creative individuals, who in real life were socially inept, hygenically questionable deadbeats far from the well-adjusted image they presented on the Internet. Sure, the sides of their personality represented online were definitely them as well, but unless I was going to limit my interaction with these people to the virtual world, I wanted to make damn sure the people I associated with were real-life compatible too. I went through a phase of trying to bring out the best in such people but ultimately decided it wasn’t my job to be a social interaction advisor for people I was considering dating.

Maybe I am a bit result-oriented, but the wonderful things someone does virtually don’t really count for much in my eyes if the person is a couch potato who spends most of his life online programming virtual world monuments to visit from the comfort of his own bedroom. I’d be much more impressed by someone who actually got off his ass and went to the great wall of China than by someone who knew how to script one in Second Life.
Fantasies are just that, fantasies. You can make them real in a virtual world but that still doesn’t make them real enough for me.

Saying that, an integration of 3D worlds into dating sites might not be a bad idea. Most sites nowadays offer some sort of chat, so why not make it more exciting?

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In this life and the next

Dragon dancerAfter months of people talking about it in conferences, etc. I finally decided to give Second Life a go. For those who don’t know what that is, it’s basically a virtual online world where you can go around in the form of an avatar and interact with other people from all over the world. That was a very, very simplified explanation, I’m sure the site itself can tell you a lot more. what I personally find so interesting about SL is that it is at once possibly one of the most advanced things on the Internet today (prompting people to start calling it Web 3.0) and yet the whole concept is basically a tarted up version of the real early days of the Internet where anonymity was king and everywhere was full of sci-fi and fantasy freaks with too much time on their hands. I must admit that being on there gave me the same sense of wonder I got when I was 16 and tried chat for the first time. It’s new, totally surreal and very, very strange (also, not entirely unlike Snow crash).

It took me a couple of goes to actually understand how to work even the basic things like search for places and events. Up until that point I pretty much thought it totally sucked. The second time I went in was with a friend, who immediately went on to discover SL Amsterdam with its virtual prostitues and drug shops, sending us on a slippery slope of virtual drugs, seedy nightlcubs ( sadly lacking in people and really quite lame, but then again, they are clubs inside a virtual world so how cool could they possibly be?) and, apparently, dragon sex. We caused a bit of an awkward hush at a place I gather was some sort of adult dragon sex playground when we came in looking like humans, rather than customised human-dragon hybrids (are you beginning to get a feel for the sort of people who tend to hang out in Second Life? Someone actually used to words “What’s with the humans?” It was not the first time I’ve raised eyebrows at a club with an unusual choice of outfit, but it was definitely the strangest! )
I am slightly worried by the sudden urge I have to learn more about the place and how to create things in it (I think you need to learn some difficult scripting language or something). When I go around the place being represented by the only slightly modified ,crude, basic avatar and run into “people” who look like they just stepped out of a manga film, I begin to feel quite deficient and want to make myself better. But that is evil, because as I well know from my own sad past as a chatroom addict, the more prominent someone’s persona is online, the less likely that person is to have a life offline. I actually quite like the less computery parts of my life, thank you. But it’s oh. So. Tempting!
Of course, if I do it for research then it’s basically work and then it’s OK.

Ironically enough, I found that just like characters from crime dramas on TV, who constantly find themselves in the midst of some mystery or other even while on holiday, my “calling” also follows me around like a nasty stalker. Yes, even in Second Life I seem to attract daters and providers of dating services. I’m sure I’ll be setting up my little dating and relationship advice stall soon enough and offering help to people pretending to be giant rabbits. I was only in the place for 10 minutes or so when I somehow got myself signed up to a very naff-sounding “singles club”. To my dismay, I found out that the club’s name is now attached to my own name as some sort of title. As embarrassing as that is, it did give me an idea and I have now vowed to return to SL wearing my intrepid researcher hat and explore the dating habits of its denizens. I am curious to see how online dating would work in a place where anyone could pretend to be anyone or anything else. Does it work? Do people actually meet up in real life or does it fulfil a completely different function altogether? Apparently there are over 2 million users on there and they can’t all be furry-loving freaks, right? Right?!

I’ll keep you posted.

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