A new matching algorithm aims to match people’s hidden “shames”

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Microsoft have patented some sort of algorithm that could be used by dating sites to quietly match people based on stuff they are ashamed of. Apparently the patent is actually from 2009, but it has been revealed recently. In an odd move, Microsoft chose love of comic books as an example of something people might be ashamed of listing publically on a site but would like to factor into their search for love.
An odd choice, because I wouldn’t have thought liking comic books is something anyone should be ashamed of. I guess it’s easier than illustrating this patent with people looking for fellow white supremacists or nose pickers. Of course, telling geek media outlets that comic books are a private shame is like waving a red rag in front of a very angry bull. Maybe Microsoft are touting for dating sites interested in buying this algorithm and need a bit more free press.

Having something match you up based on interests you don’t want to necessarily put in your profile in text form is not actually a bad idea, though. It seems the Microsoft patent gives users a bit more control over the backend search and maybe increases their options of meeting people (although those people who would have turned their nose at their secret shame may not be the best ones for them).

You can read more about this at Geekwire.

Comic book lovers, unite!

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