Women rule the net! (In the UK)

May 17th, 2007

The BBC is reporting the results of a few interesting pieces of research about UK Internet use demographics. Apaprently, The heaviest online users in the UK are not young men, as previously taught, but 18-34 women and men over 50. Interestingly, the most visited websites are said to be those to do with parenting and childcare, as well as high street shop sites and “social networking sites like Facebook”. I’d have thought Myspace was far more popular in the UK. PR plant? Or maybe I’m just wrong?

I wonder if this trend is an indication of a predominance of stay at home moms who spend a lot of time online? when I was at Allegran, our fastest-growing site was DatingForParents and I’ve always felt it fulfiled an actual need, rather than a mere niche.

As for the men over 50, I’m at a loss. It looks like if you’re a guy over 50, looking for a much younger woman, you may actually be in with a chance. Statistically, at least

That aside, it’s always good to get a glimpse at the demographics of your market (tapped or otherwise). New product ideas anyone?

Related posts:

1. Is it OK for women to hit on men?
2. More women are marrying men who earn less than they do

Entry Filed under: Industry stuff