January 20th, 2009
Loopylove.com
used to be one of the most popular dating sites in the UK. It used to be known as one of the best Internet dating sites for people new to dating online, with a simple, unassuming design and a nice collection of useful features. Then it got sold and had rather an ill-advised botched facelift, making it look both unappealing and ever so slightly pretentious. I’m sure this put quite a few people off dating there, to be honest. Now it’s been sold again, to a company that seems to appreciate a clean, functional design. The pretentious elements are no longer to be found and the site now offers a very simple one page sign up, so people can start running detailed searches much much quicker. Hopefully this will see the return to glory of one of the busiest and easiest sites the UK has ever known!
Related posts:
- GirlsDateForFree.com – Homepage makeover but still no quiz
Entry Filed under: Industry stuff,Online Dating News
4 Comments Add your own
1. Sally | January 20th, 2009 at 12:15 pm
Hi Shimrit
Love your blog, good to see you telling the truth about dating site tactics.
Agree the new design is much cleaner and like the colours but a lot of dead white space without scrolling.
2. Shimrit | January 20th, 2009 at 3:20 pm
Agreed about the white space. Hopefully they’ll find something to fill it up with. Maybe more pictures of members? That’s what they used to have on the original version and I think it worked quite well.
3. Lex | February 6th, 2009 at 5:48 pm
“Maybe more pictures of members? That’s what they used to have on the original version and I think it worked quite well”… if you think a 700+kb homepage works well that then displayed over 36 users images then you are mistaken! Ask dialup users (yes loopylove.com still has them) how long it took to load… I’ll tell ya – longer then they had the patience for!
4. Shimrit | February 8th, 2009 at 2:51 pm
I think most people would prefer to see more pictures of people on the site without having to search or login. Most people nowadays have broadband and the few that don’t can choose not to automatically download pictures. There’s a setting in just about every web browser that does this.
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