Plentyoffish in the UK
April 8th, 2007
Looks like Plentyoffish is going to do more stuff in the UK, with the launch of a new affiliate programme. The UK market still has a lot of scope for growth. I would say much more than the US market right now. We’ll see how big a chunk of that growth Plentyoffish can get.
I’d just like to point out the happy fact that 3 of the 7 sites mentioned in the Hitwise report are ours. Dating For Parents took a lot less than a year to hit the top 10. I’m not sure where our latest site stands, but it’s growing pretty fast so if it’s not there already it will be soon.
Oh, and our affiliate programmes (via Webgains or Tradedoubler) pay better. Just saying 
Let the games begin.
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Entry Filed under: Industry stuff,Online Dating News
3 Comments Add your own
1. Markus | April 9th, 2007 at 7:14 am
I doubt it will grow that much in the UK. I’m mostly just testing to see what works and then Applying it to the US.
The uk is a royal pain in the ass, the number of men pretending to be women and creating fake profiles is a good 4 times higher then here in north america. Nigerians constantly using UK ips and a the fact uk users retention is dramatically less then north america all combine to make it not that great of a market for free. Assuming I grew 10 fold in the UK by christmas It wouldn’t even account for a 50% increase in pageviews worldwide for me. I am hoping that user behavoir starts to change over the next 2 years and then it will be a much better market.
2. Shimrit | April 9th, 2007 at 9:45 am
We like to look at what works in the US and then apply it to the UK market, seeing as the US is years ahead of the UK in terms of online market development. The UK is only just coming out of the early adoption stage when it comes to online dating, which hopefully means we’ll be seeing improvement in customer behaviour to an extent. What we’ve learned through our experience of watching US trends and applying them to the UK is that some things simply don’t translate as well as others. It’s not all about timeline, some of it is more to do with social norms and attitudes. I could go on about that one for hours
3. Interests oli | June 6th, 2010 at 7:32 pm
The big benefit POF have is the fact they are free and Match etc charge. The problem however is that it is such a dated site. It needs a serious revamp if it is to keep up!
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