Shaadi.com advertising on the tube *
March 15th, 2007
* That’s the London Underground, for you non-Brits
Just saw this ad today:
Crappy pic, I know, but I didn’t have a proper camera on me. Click on the image for the bigger version.
It’s a bit unclear in the pic, but the woman is said to be a model into “modern art and boxing” and the guy is a “businessman” who likes Stallone and wildlife. The man is 5′11″ and 29, the woman is 5′4″ and 25. Seems like some very traditional, stereotypical assumptions are being made about the preferences of the target audience. Then again, The Asian community is often quite traditional so maybe they’ll all be flocking to Shaadi.com to find their own businessmen and models.
I noted there aren’t any calls to action, nor are there any promotional codes, mobile shortcodes or any other method of tracking conversions from this campaign. Pure branding? I hope they have money to burn. I know how much these campaigns cost…
Entry Filed under: Industry stuff, Marketing Dating Sites, Online Dating News
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