Advertising can be an important source of revenue and, for free sites, the only source of revenue. We all know about Markus and his plentyoffish Adwords empire (we do, don’t we?) but we also know that things are usually not as straightforward as that.
Placing Google ads (adsense) on your dating site can seem like the easiest answer, but it’s not always the best one. There can well be better options on both big and small sites.
New sites with a little amount of traffic have a harder time trying to sell advertising, as most advertising networks would require a minimum amount of monthly impressions before taking on a site. There are a few ways of getting started with advertising.
If you don’t have a lot of traffic, then view and click based advertising may not be the best thing for you. Your best bet is to try and get small sums of money from people in return for displaying their ad on the site for a set period of time. This works like a newspaper or magazine ad, which is not going to suit web-savvy advertisers but is perfectly fine for small businesses. Local restaurants and bars where your customers could potentially meet up, beauty salons where they could pamper up for the date, professional photographers, date coaches, etc. could all be suitable for this type of advertising. If you are short of traffic and want to start getting some money in anyway, this could be a good place to start.
Joining an affiliate network as a publisher is free and if you find a product that gels well with your audience and pays well then you could potentially make some good money. Of course, with most affiliate programmes only paying comission per sale, this method is riskier.
Although easy to sign up to, Adsense and their Yahoo/MSN equivalents are not always profitable on low-traffic sites and can be rather intrusive, compared to banner advertising. Their contextual nature means you would likely be advertising other dating sites, which may not be what you want. Some people have done pretty well from these (see above) do they may well be worth a try, especially in conjunction with other forms of advertising.No tags for this post.