Here’s a bit of interesting news – online dating apparently yields more marriages than meeting people in bars. It’s now the third most common method of meeting people for marriage.
This is the result of a survey comissioned by match.com, so obviously there’s a slight bias there. Still, it’s an interesting thing to ponder and one that makes sense to me as an online dating industry person.
online dating lends itself better to finding out more about the person before actually going out on a date with them. You can easily find out about a person’s life goals, political views, likes and dislikes and other such compatibility related issues before you decide whether or not you have chemistry. In a way, it’s a seemingly more “sensible” approach to dating and one that is more attractive to people looking for a serious relationship, rather than a short, casual one.
Meeting people in bars usually means letting your body do the thinking and following that chemistry without knowing whether or not you are long-term compatible.
I’m not actually one to fault what I consider to be the traditional methods of meeting people (and yes, hooking up in bars is one of them). Saying that, we all know that when people chat each other up in bars they don’t always have marriage in mind.
The people who’d bother frequenting sites like match.com and eHarmony are likely to be more
marriage-minded to begin with, so the results of this survey could signify a gradual shift in people’s understanding of the various methods of meeting people and a move towards methods to suit each type of demand.
Of course, like everything else in this industry, it could also be an attempt by match.com to associate its name with serious relationships / marriage in order to get more serious daters onto its site.No tags for this post.